A HubSpot website for Topfit Maatschappelijke Zorg

Topfit Maatschappelijke Zorg provides person-centred care in the Noordkop region, from Den Helder: ambulatory guidance, day care and development trajectories for youth and adults. Small-scale, with short lines. The website had to convey that personal, trustworthy approach right away.

The challenge

In care there are two audiences: clients (and their families) and referrers. Both need to find what they're looking for quickly, feel trust, and easily get in touch or book an appointment. And the team wants to manage the site themselves.

Our approach

We built the website on HubSpot, with a clear structure and a warm feel. Requests and contact run straight through the CRM, ready for a fast intake.

• A clear range of care, split by youth and adults.
• A dedicated route for referrers, with the information they need.
• "Book an appointment" and direct contact lines: phone, WhatsApp and email.
• Warm, recognisable imagery that builds trust.
• Self-manageable via the CMS, including a news section.

The result

An accessible website that fits Topfit's personal care: clients and referrers find their way quickly, and requests reach the team directly for a fast intake.